Baidu SEO : On-page optimization 1).Creating high-quality content regularly If your website has been ranking well on Baidu in the past, newly published content with simple keyword targeting can often outrank competitors, even if the content has fewer backlinks. If your website has already ranked well on Baidu, it is easier to continue to do so if you have freshly published content with targeted keywords even if there are not many backlinks. But if your site is new, it will take around 6 months or longer to build up your web presence. Baidu favors new content more so than in comparison to Google. Although originality is not emphasized by the search engine, parallelisms from other sites and pages is punished by the search engine and unique content does make better rankings. To prevent your original content from being copied by other sites, make sure you submit new content to Baidu immediately after publishing via Baidu’s Webmaster Tool. 2).Defining a keyword planning st...