Essential China SEO services

1. On-page optimization

Chinese on-page optimization works very similar to Google SEO to display relevant web content on Baidu and other relevant search engines. Important factors include：

Keyword density
URLs
Friendly backlinks
Bounce rate
Time-on-page

The majority of your keywords must be in Chinese to rank well, including meta descriptions and the search tool interface.

2. Off-page optimization

The more attractive your website is, the more success you will have with off-page optimization. Off-page optimization consists of everything that doesn’t happen directly on your website. Baidu Webmaster Tools has various features to monitor your SEO campaign. Other off-page optimization strategies should include link building, content marketing and building a presence on social media.

Link Building
Link building helps you get the most out of your China SEO efforts by increasing the quantity and quality of external links directing users to your site. It’s vital to identify the appropriate websites to promote your website and build. Link building strategies typically begin with content creation, which is then immediately followed by content promotion to maximize backlink acquisition.
Content marketing
Proper care has to be taken when putting together content for your SEO efforts. In order to gain valuable backlinks to increase your rankings, you’ll need to create, distribute, and promote topnotch content for your site. Content that works for Baidu SEO is largely based on content posted regularly, content length, keyword research and a competitor analysis.

3. Paid Search Advertising

Chinese consumers who are at the early stage of the consumer journey tend to search for product reviews, style guides and other information on Baidu. Paid search advertising can be a big boost when it comes to your overall SEO efforts for attracting new users, but setting up your account can be a much more complex process than working with Google Ads. The entire process takes about 4 weeks and is carried out in Chinese.

Implementing quality and well planned SEO on your website and digital properties will always be beneficial for your marketing efforts. You should see SEO as a required investment. As you begin to understand the value and importance of SEO for your brand, it should become much easier to take the first steps toward SEO planning for digital success in China.

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