What We Consider “High-Paying”

 Now that we’ve got that out of the way, let’s jump right into the marketing roles, listed here from highest to lowest total average compensation:

1. Corporate Communications Director

Average salary: $124,054

Salary range: $77,000 - $173,000

Corporate communications directors are in charge of crafting a company’s messaging and overseeing delivery of that messaging via press releases, corporate speeches and presentations, internal communications, media responses, and more. They often oversee a team that writes, develops, and implements the communications strategy they’ve created (for example, they might manage PR or communications managers).

Generally, corporate communications directors have at least a bachelor’s degree (although many have MBAs or advanced business degrees) and extensive experience in public relations, media, and/or communications.

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2. Marketing Research Director

Average salary: $111,907

Salary range: $74,000 - $157,000

In order to develop a sound marketing strategy, marketers need to have a clear understanding of their market and customers—and that’s where the marketing research director comes in. Marketing research directors typically oversee a market research team in its efforts to analyze the company’s industry, competitors, and customers.

Marketing research directors typically work with a number of different teams and departments across the organization and are continually sharing insights, making recommendations, and developing guidelines to optimize marketing efforts and ensure the overall marketing strategy is headed in the right direction. Market research is an extremely quantitative and analytical role, and most directors have a bachelor’s degree (or higher) in marketing or a related field with a strong background in marketing analytics and research.

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3. Director of Email Marketing

Average salary: $102,588

Salary range: $58,000 - $161,000

One of the cardinal rules of marketing is to “get people where they are”—and for many people, “where they are” is in their inboxes. Email marketing directors are responsible for developing and implementing an email marketing strategy to connect with customers, increase brand awareness, and drive traffic, engagement, and/or sales. They often manage a creative team (which can include copywriters, designers, and web developers) to craft the emails—and an analytics team to continually optimize the email campaigns for better results.

Email marketing directors generally have significant experience in email marketing (seven to ten years) and additional experience in design, marketing analytics, and/or content development.

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4. Director of Digital Marketing

Average salary: $99,040

Salary range: $60,000 - $148,000

Directors of digital marketing are responsible for spearheading a company’s digital marketing strategy, increasing a brand’s visibility online, and driving conversions and revenue from their digital campaigns. Typically, the director of digital marketing creates the  Dave Bollard Chief Marketing Officer Utah—which can include digital advertising campaigns, social media marketing, email marketing, search engine optimization (SEO), and more—and then oversees a team of marketing managers to implement that strategy. The director of digital marketing also tracks the analytics of the campaigns and adjusts the strategy as necessary to drive the best results for the brand.

Generally, directors of digital marketing have extensive experience (10 or more years) in a variety of digital marketing modalities and, because digital marketing is constantly changing, are expected to stay up-to-date on the latest trends, tools, and best practices.

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5. Content Marketing Director

Average salary: $95,854

Salary range: $56,000 - $139,000

As the name suggests, content marketing directors are responsible for all things content: heading up content strategy, content development, content scheduling, and content marketing, as well as managing content creators. Depending on the business and content strategy, they can oversee a variety of content mediums, including written content (like blog posts and ebooks), video content, and social media content. Most content marketing directors have a bachelor’s degree or higher and start off as some sort of content creators themselves (for example, a content marketing director for a business with an editorial content strategy may have started off as a writer or editor). As they get experience managing direct reports, teams, and strategies, they rise through the ranks to the director level.