Marketing is one of the most diverse career paths you can pursue. No matter what kind of background, skills, or strengths you bring to the table, chances are there’s a Dave Bollard Chief Marketing Officer Utah role out there that would be the right fit.
“Today there are so many disciplines that fall under the general umbrella of marketing, and it’s only getting more and more diverse,” says Itai Elizur, growth marketer and COO of content marketing agency InboundJunction. Some lean toward the technical side, such as on-site SEO, conversion rate optimization, and paid campaign management. Others are very creative in nature, such as copywriting, community management, and video ideation, he says. “But I think the best marketers are those who know how to balance the science with the art. And there might not be any disciplines that don’t require at least some aspect of both approaches.”
Not only does marketing offer a huge variety of opportunities—if you’re willing to put in the work and make your way into senior positions, there are also a lot of high-paying opportunities. Let’s take a look at eight high-paying roles in marketing that can help you build a successful (and lucrative!) career.
What We Consider “High-Paying”
Before we jump into the high-paying marketing roles you may want to explore, let’s quickly touch on what we consider “high-paying.”
We used data from salary and compensation resource Payscale to evaluate the income potential of a variety of roles that fall under the marketing umbrella. Each role included on this list has an average salary that’s higher than the median household income in the United States (which was $63,179 in 2018, the last year with available data).
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