Chuyển đến nội dung chính

Top 10 Baidu SEO Tips for 2020

With more than two-thirds of all Chinese web traffic originating on Baidu, it is crucial for brands to ensure they have an effective PPC and SEO strategy on the country’s leading search engine. And while Baidu has a significant number of similarities with Google, it is important to know what the differences and nuances are between the two platforms, in order to deploy the right resources and optimize.




  • Language – All website content, keywords and meta tags must be written in simplified Chinese. In order to ensure that content is perceived by audiences as having been written by a native speaker, brands need to employ someone for whom Chinese is a first language. The subtleties of the language are vital for organizations to master if they want their content to resonate with their audiences.
  • Content – Just like Google, Baidu’s search crawlers like high quality content. Every page on a website should have a minimum of 300 words and the content must be unique.
  • Blogs – Content-rich websites win the Baidu ranking lottery more often than not. Organizations must ensure that their posts have a significant amount of information and are updated regularly.
  • Meta Descriptions – Baidu uses meta descriptions as a ranking factor. The meta description should contain at least one or two keywords as well as a branded term. The length of meta descriptions on Baidu is 78 simplified Chinese characters.
  • Image Alt Description – Baidu ranks images based on their alt descriptions. Since it is the most important ranking factor for images, it is best to use it for all pictures on a brand’s website.
  • Title Tag – Just as is the case with Google, a page’s title tag is an important feature in order for a web page to rank highly on Baidu. The tag should be written the same way as it is written for Google, though the character limit is 35 simplified Chinese characters.
  • Heading tag – Despite there being no difference between Baidu and Google heading tags, it should be noted that every page on an organization’s website should have one H1 tag that describes the web page and must contain relevant keywords to drive SEO.
  • Content penalty – Baidu (just like Google) will penalize any website for duplicate content, so copywriters need to ensure each piece of content is unique.
  • Code – Web developers take note: Baidu cannot crawl iFrames, JavaScript or Flash, so it’s important to provide alternative HTML versions.
  • Website loading speed – A website’s load time is one of the most important ranking factors for Baidu. In other words, websites that load slowly will not rank competitively. 

Is your organization set up to rank competitively on China’s leading search engine? To learn more about the most effective digital marketing strategies to drive conversions and revenue in China, contact seo agency china

Nhận xét

Đăng nhận xét

Bài đăng phổ biến từ blog này

What Tretinoin Cream Concentrations Are Available?

Tretinoin cream is available in several strengths. In the US, the strongest tretinoin cream on the market contains . Tretinoin 0,1 creams , or one unit of tretinoin per 100 units. The weakest cream contains .005% tretinoin, or approximately 5% as much tretinoin as the strongest .1% cream. You can also purchase .025% and .05% strength tretinoin creams, although not all brands offer tretinoin cream in these concentrations. All tretinoin products are available on prescription only in the United States, meaning you’ll need to talk to your doctor before being able to buy tretinoin cream in any concentration.  
Đăng nhận xét
Đọc thêm

Top Four Reasons to Invest in a Customized EHR software

  Gone are the days when a one size fits all approach would work in your practice. A custom solution is needed when navigating unique workflows. Providers who rely on a single template structure face issues such as, missing information, ineffective workflows, or misalignment of care. These are the top four reasons why a customized EHR software is worth the investment. Custom solutions will address every need in care When your  electronic health record software  is tailor-made for your practice, it will be much more effective at improving your operations and optimizing internal workflows. Customization can include anything from custom health history questionnaires to specialty-based physical examination templates. Technology that provides everything your practice needs Investing in customized EHR software gives you the freedom to install the functionality, interfaces, and technology you want. You can integrate specific functions, application program interfaces (APIs), thir...
Đăng nhận xét
Đọc thêm

Why practices should outsource the billing process?

  Outsourcing the billing services can reduce practices’ overhead costs, increase in reimbursements, decrease in   claim denials and rejections . This can enable practices to focus more on their patients rather than spending hours on constructing and interpreting the billing reports. The medical billing providers provide dashboards that easily show the issues with the medical accounts. The practice can easily check and maintain patient volumes, procedure mixes, collections, days in AR and major denials. All this makes it easier for practice to handle their patients’ financial matters and in a less time-consuming manner. An in-house billing software and hardware costs are high. In addition, to train the front office staff to be able to use this software in and out, can add to the expenses. Further, if the employee operating the in- house system quits the job or is on leave then this can lead to more denials and pending claims. By outsourcing to the highly experienced behavioral...
Đăng nhận xét
Đọc thêm