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Technical SEO for Baidu

 

Robots.txt file

Baidu does not use the robots.txt file. You can give your specific instructions using the .htaccess file instead. The existence of a robots.txt file (no matter if located in the root or somewhere else) may be confusing for the Baidu spider and it’s strongly recommended to not use robots.txt file at all.



Sub-domains

The use of subdomains is not advised if you want to rank on Baidu.

While Google is considering the subdomains more and more as an integral part of the same website and they are a good solution in international SEO on Google, this is not at all the case with Baidu.

Multiple Domains

The use of multiple domains is not advised either. This means that you should host the Chinese version of your website on a separate domain name (preferably a .cn domain) and all other language versions of the site should be hosted on completely separate domain names.

I’ve also read that it’s not advised to link from the Chinese version to the different language versions of your website. I personally advise applying a no-follow tag to these links.

Site Speed

Site speed is a very important ranking factor for Baidu and Google. The slower your website, the lower your chances to rank well are. This is another important reason for hosting your site on a server in China, which will improve the page speed and your chances to rank on the Chinese search engine.

iFrames

Do not use iFrames for any important content. Baidu spider is unable to read any element of a page within an iFrame.

JavaScript, Flash, and Ajax

The same rule applies to the content put in JavaScript, Flash, and Ajax. Baidu is unable to effectively crawl them. Always try to find an HTML alternative.

Readmore seo agency china

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